Curl Bible CEO accused of defrauding black small business owners with credit repair scams


Dana Chanel, the creative behind the Sprinkle of Jesus app and beauty brand Curl Bible, seemingly restricts her comments on Instagram over allegations of her fraudulent small business owners.

Chanel, whose real name is Casey Olivera, is facing a lawsuit from Pennsylvania authorities accusing the social media influencer of promoting products that ripped off customers to its nearly 800,000 followers, reports BuzzFeed News. With much of their following in the black community, Chanel has been accused of taking advantage of those who supported them the most.

Her Instagram brags about her life as a busy entrepreneur and soon-to-be mom of two. The pregnant influencer shares highlights of her maternity journey, fulfills contracts for her beauty and hair care company, and also posts paid ads, as everyone does with her followers.

But the Philadelphia-based millennial mogul is being targeted by state officials for one of her other businesses that she doesn’t advertise heavily online. Chanels Credit Exterminators (a family business that has been renamed the Earn Company) is designed to help consumers improve their bad credit scores.

“Dana Chanel built a following online by presenting herself as the success story of a small business owned by Black women,” Pennsylvania Attorney General Josh Shapiro said in a press release on Thursday.

“She was promoting her company’s products to give other black small business owners the opportunity to accomplish what she’s done. Then she ripped off the same community that supposedly interested her. “

Run by Chanel, her sister, Cassandra April Olivera, and her father, Nakia Rattray, the trio are listed as defendants in a lawsuit accusing them of taking money from customers who fail to deliver the goods and services they paid for, or who are completely misled.

In examples of the complaints, a woman paid a $ 1,807 deposit to the credit rating company to help repair her loan. It should also include advice and coaching. However, after paying and trying to set up these services, there was no response and her request for a full refund was denied.

Other complaints say they were told disputes were filed with credit bureaus only to find out that the agencies had no record of the disputes filed, the lawsuit said.

Chanel’s other mobile app company, Alakazam, is listed in the lawsuit for allegedly charging customers for a “business marketing manual” that they didn’t order or are unaware of – and the forced order never had received. The Alakazam app is designed to help people start their own apps. But apparently consumers didn’t get that in return.

“Some consumers who paid monthly hosting fees to Alakazam never received a finished mobile app from the company, or received a mobile app that lacked a minimum level of functionality necessary to add value to the product to the consumer lend ”, it says in the lawsuit.

Now Chanel is in the hot seat, avoiding bringing up the lawsuit publicly. The attorney general accused Chanel of violating five items of the Pennsylvania Consumer Protection Act, including failing to deliver promised goods and services, misleading consumers, violating the state’s credit services law, and failing to register a fictitious company name with the state.

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