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FAIRFAX Va. — This June 5-11, is Mattress Bug Consciousness Week, an annual designation acknowledged by Chase’s Calendar of Occasions to remind customers to stay alert for mattress bugs throughout journey. The Skilled Pest Administration Alliance (PPMA), which serves as the general public outreach arm of the Nationwide Pest Administration Affiliation (NPMA), is observing this week by educating the general public by means of numerous media relations and social media techniques on the indicators of an infestation and the significance of working with a licensed pest management skilled to deal with an infestation.
“Individuals are desirous to resume their journey plans and this summer season will doubtless see a big enhance compared to the previous two years. Nevertheless, this opens extra vacationers to ever current danger of mattress bug encounters,” mentioned Cindy Mannes, govt director of PPMA. “Inns and rental properties which will have seen fewer guests in latest instances, will see an inflow of vacationers, rising their vulnerability to those blood hungry pests. Due to this, it’s crucial for them to have a pest management companion on name ought to a problem come up.”
Throughout this Bug Bug Consciousness Week, PPMA, will commit all @PestWorld social media pages to handle these persistent pests, highlighting its mattress bug movies and content material from PestWorld.org. PPMA is asking all pest management corporations to affix on this consciousness initiative by focusing their social media content material on mattress bugs all through the week and to make use of the hashtag #BBAW in all posts.
PPMA additionally created a Mattress Bug Consciousness Week toolkit which is on the market for obtain to Mainframe subscribers on PPMAMainframe.org, an unique digital advertising and marketing hub containing tons of of customized, professionally designed advertising and marketing supplies and property for pest management corporations to make use of to advertise their enterprise. The toolkit comprises a customizable press launch, urged social media content material, Mattress Bug Consciousness Week logos, excessive decision pictures, media coaching paperwork and video content material that may be straight embedded on an organization’s web site.