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FAIRFAX, Virginia – October 17-23, 2021, will host Rodent Awareness Week, an annual award established by the Professional Pest Management Alliance (PPMA) and recognized by Chase’s calendar of events to increase public knowledge of rodents and the they promote dangers to home and health. PPMA, which serves as the public arm of the National Pest Management Association (NPMA), is also using this week to encourage homeowners to work with a qualified pest controller to address rodent problems.
Recently, PPMA conducted over 1,000 online interviews with homeowners to understand similarities and differences between Millennials, Gen X and Baby Boomers in terms of pest needs and perceptions. The study showed that when supported, homeowners are quick to make the link between pest controllers and protecting both public and family health. Yet less than 40% of homeowners of all generations call a professional when they find multiple rodents in their home. PPMA wants to move this needle.
“The Rodent Awareness Week is a unique opportunity for pest control companies to band together for a timely and relevant campaign,” said Cindy Mannes, Managing Director of PPMA. “It is imperative that we continuously educate the public about the property and health risks associated with rodents entering people’s homes and businesses, and encouraging them to call a professional rather than try to get one Solve mouse or rat problem yourself. “
Rodents come first for consumers during the autumn months. According to PPMA’s Living Survey, which used its artificial intelligence research, there were over 1.2 million online rodent engagements in November 2020, a 27.9% increase from October 2020. Rodents were also considered health and safety Budget problem in November 2020 with over 266,000 engagements on the topic. *
During this Rodent Awareness Week, PPMA is devoting all of @PestWorld’s social media pages to fighting these stubborn pests, highlighting its Rodents Revealed microsite and consumer site PestWorld.org. The group is also working on a new rodent consumer campaign that will be unveiled in October. PPMA urges all pest control companies to join this awareness initiative by focusing their social media content on rodents throughout the week and using the hashtag #RodentAwareness in all posts.
PPMA has created an exclusive toolkit for Rodent Awareness Week, which mainframe subscribers can download from PPMAMainframe.org. The toolkit includes a customizable press release, suggested social media content, Rodent Awareness Week logos, high resolution photos, media training documents, and a list of video content that can be embedded directly into a company’s website.
For more information about PPMA, its marketing programs, or how you can get involved in supporting these important consumer education programs, please visit http://www.NPMApestworld.org/PPMA.
* The online engagement results are the result of research by Advanced Symbolics Inc.