Turner Pest Control acquires Pro-Staff Termite & Pest Control – PCT

Editor’s note: This article was submitted by Nate Houchin, Content Marketing Manager at Fox Pest Control.

Pest control is hard work, both on the front lines and behind the scenes. Every successful pest control company has a website, but few have fully optimized websites. Here is what you can do to increase your SEO so that your website will show up on the first page in Google and thereby increase your customer base.

SEO 101

SEO is a term from the internet that has become more and more mainstream over the past ten years and is an important building block for any successful website. In case this is new to you, SEO stands for Search Engine Optimization, which Google defines as “the process of improving your website for search engines”. Google has parameters and guidelines that help rank your website. While this is not an exact science, there are a few key components that will help your website rank well. When it comes to SEO strategies, there are two common approaches known as black hat and white hat. Black Hat refers to a strategy of looking for loopholes in the Google algorithm and exploiting them, while White Hat refers to following Google guidelines to improve ranking on search engine results pages (SERP). Today we’re going to look at white hat strategy as it uses useful and high quality content to get results.

Fulfill user intent

As a search engine, Google’s top priority is to satisfy user intention, meaning if someone searches for “the best pest control near me,” it will display pest control websites that are in close proximity to the searcher and have positive reviews. In order to rank on Google, your website should also meet the user’s intention. The most common types of user intent are informational, commercial, navigational, and transactional. The first step in creating an SEO friendly website is to understand your audience and what they will be looking for. Their pest control website falls under transactional and informational purposes. That means you should create quality content that will help potential customers understand their pest problems and give them clear and easy ways to sign up today. This can take the form of blogs, malware websites, contact forms, and more. It’s also important to include business hours, FAQs, and other simple information that a prospect may want to look up online instead of giving them a call.

Use clear titles and headings

Now that you know what type of content to create, the next step is to format it SEO friendly. Google uses bots to crawl your pages and ranks them accordingly. That means you need to provide clear titles, headings, and keywords so that Google and potential customers know the intent of each page. Each page should only have one title, for example “Why you need to optimize your website for SEO”. This title should clearly define what the page is about, use the H1 font and appear as the title of the page in the SERPs. Next, sections of the page should be clearly defined by headings and sorted according to level of importance. This means that sections should be overwritten with H2 and subsections should use H3 and so on. Target keywords are an essential part of any good website and should be included at the top of the page. Google’s bots use keywords to identify the purpose and subject of the page, and without them, your page won’t rank well. Relevant keywords or phrases like “Pest Control” or “Exterminator Near You” will help Google understand when your website should appear in the SERPs and help you rank better. These general keywords have high traffic, and while you can get lost in the deluge of similar results, with time and commitment to your website, you will begin to see results.

Avoid keyword stuffing

A few years ago, SEO experts advised you to include as many keywords as possible in your posts. This is a similar strategy to using dozens of hashtags on your social media posts. Like hashtag stuffing, the practice of keyword stuffing has disappeared and is now considered a black hat SEO strategy. Google started penalizing websites that used keyword stuffing because search results became chaotic and unclear. Keywords are still an important part of any website, but it is important to use relevant keywords and write for people, not bots.

In total

There is a lot to know when it comes to SEO, and this is only the tip of the iceberg. Use these rules to build a foundation for your website and keep growing and improving as your website and business expand. In summary:

• Follow Google’s guidelines with white hat SEO

• Fulfill user intent by providing quality and relevant content

• Use clear titles and headings to organize web pages and make browsing easier

• Use relevant keywords to make sure your content reaches the target audience

• Avoid keyword stuffing

• Always write for people

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